I recently saw this image at Graph Jam:
What I found interesting about the image is its ambivalence—it’s genuinely unclear to me how this image is supposed to be read. Consider these two options:
- The image is recommending that we avoid bottled water, but in a tongue-in-cheek manner. Perhaps we shouldn’t drink bottled water because tap water is just is good and less wasteful or less harmful on the environment, but it’s funny to joke around by suggesting bottled water is from (*gasp*) hell.
- The image is making fun of the sincerity and seriousness of those who criticize bottled water—perhaps they are just as absurd as the people who say gays are going to hell.
I imagine that the image may be read according to the way the reader wants it to read—because of my sympathies, my first read was along the lines of #1 rather than #2, although upon reflection I realized my interpretation could go either way. Interpretation is in they eye of the beholder, it seems.