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Public Information Films

Multimodal, Cross-Cultural and Evolutionary Aspects

Anthony Baldry [+–]
University of Messina
Anthony Baldry was formerly Full Professor in English Language and Translation, Faculty of Political Sciences, University of Messina.
Deirdre Kantz [+–]
Universities of Genoa and Pavia
Deirdre Kantz is an English language teacher in the Universities of Genoa and Pavia specialising in online teaching.

How do governments shape our identities by promoting official science through Public Information Films? What threats and benefits to a nation’s collective identity and to its individual members are highlighted or suppressed by governments? What clues to the evolution of cultural identities and diversities are hidden in these films? How can investigation of this special form of advertising form the basis for multimodal and cultural studies of English?

Everybody has an opinion about how governments manipulate public opinion on sensitive issues such as drug abuse, protection of children against paedophiles and all those matters concerned with health, industrial, home and road safety that, directly or indirectly, affect all of us. Special consideration is given in the volume to the way in which official information is directed (or otherwise) to specific communities such as young children, ethnic minorities, the aged and the mentally or physically disabled. Different countries at different times in their history have different ways of presenting these issues, one reason why this volume seeks to structure the relationships between government, official science and the general public in a systematic way. It uses social semiotic theory to investigate the experiential, interpersonal, intercultural, intertextual, multimodal and generic aspects of meaning making in these films and to explore their efforts to achieve a balance between information and persuasion.

This volume contains lists of questions and guidelines for project work.

Series: Equinox English Linguistics and ELT

Table of Contents

Preface

English language multimodal and cultural studies of English for university students
Fabrizio Maggi
University of Pavia
View Website

Part I – Theory

Chapter 1: Cultural issues relating to Public Information Films in the English speaking world and other countries and communities.
Anthony Baldry
University of Messina
Anthony Baldry was formerly Full Professor in English Language and Translation, Faculty of Political Sciences, University of Messina.
Chapter 2: Multimodal text analysis of cultural diversity: bias, prejudice and opinion shaping in Public Information Films
Anthony Baldry
University of Messina
Anthony Baldry was formerly Full Professor in English Language and Translation, Faculty of Political Sciences, University of Messina.

Part II – Applications

Chapter 3: Reception analysis and classroom discussion.
Anthony Baldry
University of Messina
Anthony Baldry was formerly Full Professor in English Language and Translation, Faculty of Political Sciences, University of Messina.
Chapter 4: Comparative strategies in project work.
Anthony Baldry
University of Messina
Anthony Baldry was formerly Full Professor in English Language and Translation, Faculty of Political Sciences, University of Messina.

End Matter

Appendices
Anthony Baldry
University of Messina
Anthony Baldry was formerly Full Professor in English Language and Translation, Faculty of Political Sciences, University of Messina.

ISBN-13 (Hardback)
9781845536978
Price (Hardback)
£70.00 / $90.00
ISBN-13 (Paperback)
9781845536985
Price (Paperback)
£20.95 / $24.95
Price (eBook)
Individual
£20.05 / $24.95
Publication
01/11/2025
Pages
112
Size
244 x 169mm
Readership
teachers and researchers

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