5.1 Introduction 5.2 Submissive, assertive and aggressive communication behaviours 5.3 Politeness: solidarity vs deference 5.4 Assertion and aggression through a linguistic lens 5.5 Persuasion 5.6 Convincing or coercive (persuasive or pushy)? 5.7 Summary
Sally Candlin [+]
Peter Roger [+]
This chapter explores the ways in which concepts such as assertiveness and aggression can be understood from a linguistic point of view. Also, the way in which communication in professional contexts involves the concurrent need to attend to ‘face wants’ through the performance of ‘facework’ throughout the interaction, is further analyzed. It highlights the fact that communication is much more than simply exchanging information.