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9. Cognitive Linguistics: the Impact of Metaphor and Frame


 
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1. Title Title of document 9. Cognitive Linguistics: the Impact of Metaphor and Frame - The Language Impact
 
2. Creator Author's name, affiliation, country Alwin Frank Fill; University of Graz; Austria
 
3. Subject Discipline(s) Linguistics; Language
 
4. Subject Keyword(s) linguistics; evolution of language; communication; semantics
 
5. Subject Subject classification P121-149 Science of language (Linguistics); P101-410 Language. Linguistic theory. Comparative grammar
 
6. Description Abstract The cognitive theory of metaphor, which is a theory of the impact of metaphor on our behaviour, goes back to Metaphors We Live By, a book written by George Lakoff and Mark Johnson and first published in 1980. In this book the thesis is postulated that our thinking is pervaded by metaphors and that without noticing, we are led and misled by long-standing metaphorical ideas such as LIFE is A JOURNEY, UP is GOOD and MORE is BETTER, etc. So understood, metaphor is not regarded as an embellishment of a (literary) text or as a poetic device which makes a text have a literal and a figurative meaning; rather, metaphor is seen as an every-day, even hidden phenomenon of thinking, which without our noticing determines the way we think about abstract ideas. Lakoff and Johnson speak of ‘conceptual metaphors’, not linguistic ones. Metaphor is something characteristic of our thinking; language is only the medium through which this metaphorical thinking is expressed.
 
7. Publisher Organizing agency, location Equinox Publishing Ltd
 
8. Contributor Sponsor(s)
 
9. Date (YYYY-MM-DD) 01-Nov-2010
 
10. Type Status & genre Peer-reviewed Article
 
11. Type Type
 
12. Format File format PDF
 
13. Identifier Uniform Resource Identifier https://journals.equinoxpub.com/index.php/books/article/view/19221
 
14. Identifier Digital Object Identifier 10.1558/equinox.19221
 
15. Source Journal/conference title; vol., no. (year) Equinox eBooks Publishing; The Language Impact
 
16. Language English=en en
 
18. Coverage Geo-spatial location, chronological period, research sample (gender, age, etc.) global
 
19. Rights Copyright and permissions Copyright 2014 Equinox Publishing Ltd