| |
| Dublin Core |
PKP Metadata Items |
Metadata for this Document |
| |
| 1. |
Title |
Title of document |
11 Textual and compositional choices in hotel brochures - Choice in Language |
| |
| 2. |
Creator |
Author's name, affiliation, country |
Arsenio Jesús Moya Guijarro |
| |
| 3. |
Subject |
Discipline(s) |
Linguistics |
| |
| 4. |
Subject |
Keyword(s) |
lexicogrammatical options; semiotic; social implications; pedagogy; literary studies; critical discourse analysis |
| |
| 6. |
Description |
Abstract |
This chapter attempts to analyse how the verbal and visual modes are co-deployed to construct textual and compositional meanings in a sample of ten hotel brochures. It also aims to investigate the extent to which the ideologies of luxury and exclusivity underlying the marketing philosophy of the Leading Hotels of the World brand may influence the semiotic choices made by marketers at textual and compositional levels to promote the recommended hotel destinations globally. |
| |
| 7. |
Publisher |
Organizing agency, location |
Equinox Publishing Ltd |
| |
| 8. |
Contributor |
Sponsor(s) |
|
| |
| 9. |
Date |
(YYYY-MM-DD) |
01-Jul-2013 |
| |
| 10. |
Type |
Status & genre |
Peer-reviewed Article |
| |
| 11. |
Type |
Type |
|
| |
| 12. |
Format |
File format |
PDF |
| |
| 13. |
Identifier |
Uniform Resource Identifier |
https://journals.equinoxpub.com/index.php/books/article/view/21932 |
| |
| 14. |
Identifier |
Digital Object Identifier |
10.1558/equinox.21932 |
| |
| 15. |
Source |
Journal/conference title; vol., no. (year) |
Equinox eBooks Publishing; Choice in Language |
| |
| 16. |
Language |
English=en |
en |
| |
| 18. |
Coverage |
Geo-spatial location, chronological period, research sample (gender, age, etc.) |
|
| |
| 19. |
Rights |
Copyright and permissions |
Copyright 2014 Equinox Publishing Ltd |