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14 Movies ‘reloaded’ into commercial reality: representational structures in ‘The Matrix’ trilogy promotional posters


 
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1. Title Title of document 14 Movies ‘reloaded’ into commercial reality: representational structures in ‘The Matrix’ trilogy promotional posters - From Language to Multimodality
 
2. Creator Author's name, affiliation, country Arianna Maiorani; Loughborough University; United Kingdom
 
3. Subject Discipline(s) Linguistics
 
4. Subject Keyword(s) linguistics; text analysis; language; pragmatics
 
5. Subject Subject classification P1-1091; Philology. Linguistics; P101-410; Language. Linguistic theory. Comparative grammar
 
6. Description Abstract This chapter investigates the multimodal interplay between visual and verbal semiotics of the particular discourse used in the campaign posters through addressing the following four points: 1) how the poster campaign developed and why it changed progressively; 2) the relation between these changes and the social impact of each single movie; 3) how the posters campaign was progressively affected by marketing targets; 4) how the market itself was affected by the development of the posters campaign.
 
7. Publisher Organizing agency, location Equinox Publishing Ltd
 
8. Contributor Sponsor(s)
 
9. Date (YYYY-MM-DD) 31-Dec-2008
 
10. Type Status & genre Peer-reviewed Article
 
11. Type Type
 
12. Format File format PDF
 
13. Identifier Uniform Resource Identifier https://journals.equinoxpub.com/index.php/books/article/view/21993
 
14. Identifier Digital Object Identifier 10.1558/equinox.21993
 
15. Source Journal/conference title; vol., no. (year) Equinox eBooks Publishing; From Language to Multimodality
 
16. Language English=en en
 
18. Coverage Geo-spatial location, chronological period, research sample (gender, age, etc.) global,
modern to contemporary
 
19. Rights Copyright and permissions Copyright 2014 Equinox Publishing Ltd