14 Movies ‘reloaded’ into commercial reality: representational structures in ‘The Matrix’ trilogy promotional posters
Dublin Core | PKP Metadata Items | Metadata for this Document | |
1. | Title | Title of document | 14 Movies ‘reloaded’ into commercial reality: representational structures in ‘The Matrix’ trilogy promotional posters - From Language to Multimodality |
2. | Creator | Author's name, affiliation, country | Arianna Maiorani; Loughborough University; United Kingdom |
3. | Subject | Discipline(s) | Linguistics |
4. | Subject | Keyword(s) | linguistics; text analysis; language; pragmatics |
5. | Subject | Subject classification | P1-1091; Philology. Linguistics; P101-410; Language. Linguistic theory. Comparative grammar |
6. | Description | Abstract | This chapter investigates the multimodal interplay between visual and verbal semiotics of the particular discourse used in the campaign posters through addressing the following four points: 1) how the poster campaign developed and why it changed progressively; 2) the relation between these changes and the social impact of each single movie; 3) how the posters campaign was progressively affected by marketing targets; 4) how the market itself was affected by the development of the posters campaign. |
7. | Publisher | Organizing agency, location | Equinox Publishing Ltd |
8. | Contributor | Sponsor(s) | |
9. | Date | (YYYY-MM-DD) | 31-Dec-2008 |
10. | Type | Status & genre | Peer-reviewed Article |
11. | Type | Type | |
12. | Format | File format | |
13. | Identifier | Uniform Resource Identifier | https://journals.equinoxpub.com/index.php/books/article/view/21993 |
14. | Identifier | Digital Object Identifier | 10.1558/equinox.21993 |
15. | Source | Journal/conference title; vol., no. (year) | Equinox eBooks Publishing; From Language to Multimodality |
16. | Language | English=en | en |
18. | Coverage | Geo-spatial location, chronological period, research sample (gender, age, etc.) |
global, modern to contemporary |
19. | Rights | Copyright and permissions | Copyright 2014 Equinox Publishing Ltd |