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Live Music Industry: Nothing Like the Real Thing


 
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1. Title Title of document Live Music Industry: Nothing Like the Real Thing - Elements of Music Management
 
2. Creator Author's name, affiliation, country Tony Crean; University of Westminster;
 
3. Subject Discipline(s) music; music industry
 
4. Subject Keyword(s) music industry management; live music industry; festivals; touring; social media; branding
 
6. Description Abstract This chapter will focus on developments in the live music industry in recent years from the impact of the downturn in the recording industry to the growth of large scale events, global touring and festival sponsorships. It will examine the roles of the key stakeholders, agents, promoters, artists & audience, and will assess the impact of key factors including artist fees, ticket pricing, the growth of booking & service charges and issues around the secondary ticketing industry.
The discussion will reflect on the disruptive effect of technology on both the recording and live industries and the impact on traditional touring models, including the developments in artist-fan relationships social media, the value of data and the attention economy. It will also assess the increased importance of sponsorship & brand relationships in the live industry, and the potential future developments of interactive technology and the challenges they offer to the cultural value of the artist - audience relationship.
 
7. Publisher Organizing agency, location Equinox Publishing Ltd
 
8. Contributor Sponsor(s)
 
9. Date (YYYY-MM-DD) 01-Sep-2026
 
10. Type Status & genre Peer-reviewed Article
 
11. Type Type
 
12. Format File format PDF
 
13. Identifier Uniform Resource Identifier https://journals.equinoxpub.com/index.php/books/article/view/24072
 
14. Identifier Digital Object Identifier 10.1558/equinox.24072
 
15. Source Journal/conference title; vol., no. (year) Equinox eBooks Publishing; Elements of Music Management
 
16. Language English=en en
 
18. Coverage Geo-spatial location, chronological period, research sample (gender, age, etc.) global ,
contemporary
 
19. Rights Copyright and permissions Copyright 2014 Equinox Publishing Ltd