|
Dublin Core |
PKP Metadata Items |
Metadata for this Document |
|
1. |
Title |
Title of document |
12. Is this the End of Hypertext?: Hotel Websites' Return to Lineality - Systemic Functional Linguistics in the Digital Age |
|
2. |
Creator |
Author's name, affiliation, country |
Martin Kaltenbacher; University of Salzburg; Austria |
|
3. |
Subject |
Discipline(s) |
Linguistics |
|
4. |
Subject |
Keyword(s) |
hotel websites; hypertext; linearity; reading path |
|
5. |
Subject |
Subject classification |
systemic functional linguistics |
|
6. |
Description |
Abstract |
Perhaps the most outstanding quality of online texts is their network character, which is established through the linking of text or other modalities within a website and outside this website to other webs. It is this particular feature – this linking "in some way other than by the default sequential convention of ordinary reading" (Lemke 2002: 300) – that has shaped such texts as non-linear constructs and has created the metaphor of the internet as a three-dimensional web. While typical internet texts may still have a fairly clear beginning in the top left corner of the homepage of a website, they can neither be read along a pre-composed reading path, nor do they have a distinct end. Quite on the contrary, they are not even designed to be read as a whole and in a particular order but are composed as databases and networks containing much more information than necessary. Recent trends discernible in hotel websites, however, seem to reflect a turning point in this design strategy which results in a return in text composition to a traditional, more linear structure. This claim shall here be substantiated with the analyses of two different versions of two hotel websites: of Hotel Sacher in Vienna and The Sheraton in Salt Lake City, and of their corresponding representations on the hotel reservation platform booking.com. |
|
7. |
Publisher |
Organizing agency, location |
Equinox Publishing Ltd |
|
8. |
Contributor |
Sponsor(s) |
|
|
9. |
Date |
(YYYY-MM-DD) |
15-Nov-2016 |
|
10. |
Type |
Status & genre |
Peer-reviewed Article |
|
11. |
Type |
Type |
|
|
12. |
Format |
File format |
PDF |
|
13. |
Identifier |
Uniform Resource Identifier |
https://journals.equinoxpub.com/index.php/books/article/view/26116 |
|
14. |
Identifier |
Digital Object Identifier |
10.1558/equinox.26116 |
|
15. |
Source |
Journal/conference title; vol., no. (year) |
Equinox eBooks Publishing; Systemic Functional Linguistics in the Digital Age |
|
16. |
Language |
English=en |
en |
|
18. |
Coverage |
Geo-spatial location, chronological period, research sample (gender, age, etc.) |
|
|
19. |
Rights |
Copyright and permissions |
Copyright 2014 Equinox Publishing Ltd |