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| Dublin Core |
PKP Metadata Items |
Metadata for this Document |
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| 1. |
Title |
Title of document |
Language and Advertising - The Power of Language |
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| 2. |
Creator |
Author's name, affiliation, country |
Lynne Young; Carleton University, (retired); |
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| 2. |
Creator |
Author's name, affiliation, country |
Michael Fitzgerald |
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| 2. |
Creator |
Author's name, affiliation, country |
Saira Fitzgerald |
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| 3. |
Subject |
Discipline(s) |
Linguistics |
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| 4. |
Subject |
Keyword(s) |
language and power; language and politics; language and society; language and media; critical discourse analysis |
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| 5. |
Subject |
Subject classification |
sociolinguistics |
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| 6. |
Description |
Abstract |
Chapter 4 explores the discursive role of language in advertising through the study of the Textual Metafunction. By examining thematic and other cohesive patterns within advertisements, you will gain a better understanding of how producers of advertisements place readers in a consumer position so that they will purchase the advertised products. |
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| 7. |
Publisher |
Organizing agency, location |
Equinox Publishing Ltd |
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| 8. |
Contributor |
Sponsor(s) |
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| 9. |
Date |
(YYYY-MM-DD) |
01-Jan-2018 |
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| 10. |
Type |
Status & genre |
Peer-reviewed Article |
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| 11. |
Type |
Type |
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| 12. |
Format |
File format |
PDF |
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| 13. |
Identifier |
Uniform Resource Identifier |
https://journals.equinoxpub.com/index.php/books/article/view/29709 |
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| 14. |
Identifier |
Digital Object Identifier |
10.1558/equinox.29709 |
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| 15. |
Source |
Journal/conference title; vol., no. (year) |
Equinox eBooks Publishing; The Power of Language |
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| 16. |
Language |
English=en |
en |
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| 18. |
Coverage |
Geo-spatial location, chronological period, research sample (gender, age, etc.) |
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| 19. |
Rights |
Copyright and permissions |
Copyright 2014 Equinox Publishing Ltd |