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9. On-line Constructions of Metrosexuality and Masculinities: A Membership Categorization Analysis


 
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1. Title Title of document 9. On-line Constructions of Metrosexuality and Masculinities: A Membership Categorization Analysis - Queering Language, Gender and Sexuality
 
2. Creator Author's name, affiliation, country Matthew Hall; Lancaster University; United Kingdom
 
2. Creator Author's name, affiliation, country Brendan Gough; School of Social, Psychological & Communication Sciences Calverly Building, Rm 902b Leeds Metropolitan University City Campus Leeds LS1 3HE; United Kingdom
 
2. Creator Author's name, affiliation, country Sarah Seymour-Smith; Nottingham Trent University
 
2. Creator Author's name, affiliation, country Susan Hansen; United Kingdom
 
3. Subject Discipline(s) linguistics
 
4. Subject Keyword(s) gender and language; sexuality and language; queer theory; heteronormativity; linguistic analysis; membership categorisation analysis; metrosexuality; masculinity; sexuality; online identities
 
5. Subject Subject classification gender and language
 
6. Description Abstract The relatively recent growth of identity categories for men participating in non-conventional masculine activities can be linked to contemporary consumption and lifestyle opportunities (Gill et al., 2005). While there have been various studies pertaining to media representations of ‘metrosexuality’, ‘new’ masculinities, and the marketing of health and beauty products to men, we currently know little about how men define, ascribe to and disavow contemporary identity markers such as ‘metrosexual’. The existence of on-line forums dedicated to the discussion of metrosexuality provides an obvious opportunity to examine contemporary masculinities. In this paper we report on a study of one such internet forum, using membership categorisation analysis (Sacks, 1972, 1992) to investigate the deployment of metrosexuality and related identity categories. Our analysis highlights the masculinised parameters through which metrosexuality is taken up (and rejected), which include notions of vanity, conspicuous consumption, professional status and sexual prowess. The continued influence of hegemonic forms of masculinity in this context is discussed.
 
7. Publisher Organizing agency, location Equinox Publishing Ltd
 
8. Contributor Sponsor(s)
 
9. Date (YYYY-MM-DD) 10-Feb-2018
 
10. Type Status & genre Peer-reviewed Article
 
11. Type Type
 
12. Format File format PDF
 
13. Identifier Uniform Resource Identifier https://journals.equinoxpub.com/index.php/books/article/view/30446
 
14. Identifier Digital Object Identifier 10.1558/equinox.30446
 
15. Source Journal/conference title; vol., no. (year) Equinox eBooks Publishing; Queering Language, Gender and Sexuality
 
16. Language English=en en
 
18. Coverage Geo-spatial location, chronological period, research sample (gender, age, etc.)
 
19. Rights Copyright and permissions Copyright 2014 Equinox Publishing Ltd