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Positioning Others: Tendering in Text


 
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1. Title Title of document Positioning Others: Tendering in Text - Negotiating Social Relations
 
2. Creator Author's name, affiliation, country Yaegan Doran; University of Sydney; Australia
 
2. Creator Author's name, affiliation, country J.R. Martin; University of Sydney; Australia
 
2. Creator Author's name, affiliation, country Michele Zappavigna; University of New South Wales; Australia
 
3. Subject Discipline(s) Linguistics
 
4. Subject Keyword(s) Dialogic affiliation; Individuation; Social bonding; Coupling; Motherhood discourse
 
5. Subject Subject classification Systemic Functional Linguistics
 
6. Description Abstract This chapter explores the concept of affiliation – how social bonds are enacted in discourse – by considering how values are proposed and negotiated in language as couplings of ideation and attitude. It surveys recent social semiotic work on coupling and affiliation that has arisen out of Knight’s (2010) work on conversational humour. The affiliation framework is applied to a case study featuring a face-to-face multiparty conversation between mothers talking about their experience of ‘mom guilt’ in a video posted to YouTube. Coupling analysis is applied to the transcript of this verbal interaction in order to explore the unfolding negotiation of values. Throughout this analysis we will see that the mothers orchestrate a highly intricate, yet subtle, pattern of meanings to affiliate with each other. This involves curating a range of language features including NEGOTIATION, concerned with the organisation of dialogue, APPRAISAL, concerned with sourcing and evaluation of meanings, IDEATION, concerned with the organisation of ideational meanings, and INVOLVEMENT concerned with marking social solidarity and status. Together, this chapter will show just how much work goes into building community and the ways in which SFL analyses can bring out the highly intricate ways of speaking that enable it.
 
7. Publisher Organizing agency, location Equinox Publishing Ltd
 
8. Contributor Sponsor(s)
 
9. Date (YYYY-MM-DD) 01-Jun-2025
 
10. Type Status & genre Peer-reviewed Article
 
11. Type Type
 
12. Format File format PDF
 
13. Identifier Uniform Resource Identifier https://journals.equinoxpub.com/index.php/books/article/view/41295
 
14. Identifier Digital Object Identifier 10.1558/equinox.41295
 
15. Source Journal/conference title; vol., no. (year) Equinox eBooks Publishing; Negotiating Social Relations
 
16. Language English=en en
 
18. Coverage Geo-spatial location, chronological period, research sample (gender, age, etc.)
 
19. Rights Copyright and permissions Copyright 2014 Equinox Publishing Ltd