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How Do I Look? The Importance of Visual Analysis for Musicians in Popular Music Higher Education


 
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1. Title Title of document How Do I Look? The Importance of Visual Analysis for Musicians in Popular Music Higher Education - The Handbook on Music Business and Creative Industries in Education
 
2. Creator Author's name, affiliation, country Helen Elizabeth Davies; The Liverpool Institute for Performing Arts;
 
3. Subject Discipline(s) Popular Music
 
4. Subject Keyword(s) music business; music industry; creative arts; entertainment industry; music recording; music and technology; music in higher education; media technology
 
5. Subject Subject classification Music Industry Studies
 
6. Description Abstract Helen Davies writes about visual imagery, a relatively under-researched area of popular music and the creative industries. Central to the music business, visual content in promotional materials, packaging, live events, social media, and technology connect artists with their audience. Davies delves into visual analysis and its relationship to Popular Music Higher Education (PMHE). Using an “analytical toolkit” that considers musician persona, images, costuming, performance, and music video, Davies describes how students create visual content to accompany their musical practice and how such efforts promote multisensory pedagogy in vocationally focused coursework.
 
7. Publisher Organizing agency, location Equinox Publishing Ltd
 
8. Contributor Sponsor(s)
 
9. Date (YYYY-MM-DD) 01-Aug-2024
 
10. Type Status & genre Peer-reviewed Article
 
11. Type Type
 
12. Format File format PDF
 
13. Identifier Uniform Resource Identifier https://journals.equinoxpub.com/index.php/books/article/view/45320
 
14. Identifier Digital Object Identifier 10.1558/equinox.45320
 
15. Source Journal/conference title; vol., no. (year) Equinox eBooks Publishing; The Handbook on Music Business and Creative Industries in Education
 
16. Language English=en en
 
18. Coverage Geo-spatial location, chronological period, research sample (gender, age, etc.)
 
19. Rights Copyright and permissions Copyright 2014 Equinox Publishing Ltd