Do we need another book on Elvis? Yes, we do, if the book is by so sophisticated and well-read a scholar as Mark Duffett. Intersecting and interrogating existing interpretations within a larger musical and cultural context, Duffett sheds new light on a universally-recognized subject.This book is enlightening.
Michael T. Bertrand, Professor of History, Tennessee State University

The book provides a succinct discussion of some of the key facets of Presley's career. Mindful of the need to approach history as more than a mere compilation of dates and places, Duffett seeks to contextualise and understand the singer, his music, and the responses they provoked. He succeeds admirably, and offers a dynamic analysis in which Presley is recognised not just as a revolutionary performer, but as a historical and sociological event.
Ian Inglis, author of The Beatles and formerly Visiting Fellow at Northumbria University

Elvis: Roots, Image, Comeback, Phenomenon is a challenging, but stimulating, release, which examines how Elvis’ image and music worked to engender the powerful myth that has become the “phenomenon” of Elvis Presley. The book is wide ranging and at times complex, which means, that at times, it will be frustrating for some readers, but above all, it is a fresh theoretical conceptualisation of how the Elvis phenomenon should be interpreted. Dr. Duffett’s erudite and intriguing perspectives will likely impress many serious students of the Elvis story. While, as an academic publication, it is not targeted at the general Elvis audience, there is much in it which will engage general fans and suggest lateral, new ways of interpreting the Elvis story. There is a lot to savour in Elvis Roots, Image, Comeback, Phenomenon, and it is a book, while narratively complex, that is always thought provoking, and informative.
Elvis Information Network

A model critical study of individual musical achievement, sociological and political change, commercial and technological influences, and the complexity of media-related fandom. This a volume to study, to reflect upon, and to treasure. It is a rare scholarly work -- brief yet insightful, technical yet understandable. Mark Duffett makes Elvis Presley human again. By emphasizing entertainment joys and musical quality over career pitfalls, personal pathologies, and crass commercialism, the author frees Elvis to reign within the American popular music pantheon.
Rock Music Studies

Mark Duffett's Elvis: Roots, Image, Comeback, Phenomenon... is intentionally short (167 pages of text) and accessible to a broad audience yet grounded in painstaking research and immersion in a voluminous literature... The work of synthesizing so much writing, staking out a clear interpretive position, and presenting it all in a coherent short monograph is no small feat. Historians of the twentieth-century United States and the South who know little about Elvis but feel a need for basic understanding will get an able briefing from Duffett's book.
Journal of Southern History

The author’s expertise in ethnography, archaeology, and multi-layered storytelling is showcased in Elvis. Drawing on these sophisticated methods, the author is able to delve into Elvis’s iconic myth through extensive cultural research and intertextual analysis, demonstrated by a comprehensive list of notes and references throughout the book. Duffett’s conclusions encourage further reflection by the reader to ponder ‘why not’ to rethink the profound impact, both temporally and geographically, of the cult of celebrity upon both popular culture and American society. This also illuminates the empowerment of pop music and how it can mediate social reform. Ultimately, in Duffett’s fascinating work, it can be said that as much as the era cast Elvis Presley, so too did Elvis Presley shape the era. The multi-layered way in which the examination of Elvis’s life trajectory and his outstanding talent are portrayed in the book is undoubtedly refreshing. This is the real Elvis phenomenon – culturally and socially.