Face, Communication and Social Interaction - Francesca Bargiela-Chiappini

Face, Communication and Social Interaction - Francesca Bargiela-Chiappini

13. Face in the holistic and relativistic society

Face, Communication and Social Interaction - Francesca Bargiela-Chiappini

Tae-Seop Lim [+-]
University of Wisconsin-Milwaukee
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My research focuses upon cross-cultural, international, and global communication processes. I am particularly interested in identifying the most fundamental constructs that bring about cultural differences. Recently, I am working on a theory of culture, that can overcome the limitations of well-known cross-cultural theories such as Hofstede's cultural dimensions and Hall's theory of context.

Description

In Korea, face is influenced by not only the relationship between the partners but also their relative positions in broader social networks or the whole society. Thus, people of different genders, ages, and statuses have different types and degrees of face need. Furthermore, the concept of face is highly differentiated so that faces of people of different social standings are often referred to with different terms. Che-myun is used for grown-ups or in more formal situations; Naht and Ul-gul are used for young adults or in less formal situations; Mo-yahng-sae is used among people of high status in a formal situation; Che-Mo and Che-Sihn are used for older adults; and Myun-Mohk is used by those who failed to meet the expectations of others. All these terms, however, share the same basic meaning: the dignified public image that one has to sustain to function properly as the occupant of the particular position in the society. To understand Korean concept of face more accurately, one needs to look into the relativistic way of life in Korea, and its ideological basis, the holistic worldview.

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Citation

Lim, Tae-Seop. 13. Face in the holistic and relativistic society. Face, Communication and Social Interaction. Equinox eBooks Publishing, United Kingdom. p. 250 - 268 May 2009. ISBN 9781845539139. https://www.equinoxpub.com/home/view-chapter/?id=19077. Date accessed: 05 Mar 2024 doi: 10.1558/equinox.19077. May 2009

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