Face, Communication and Social Interaction - Francesca Bargiela-Chiappini

Face, Communication and Social Interaction - Francesca Bargiela-Chiappini

15. Significance of ‘face’ and politeness in social interaction as revealed through Thai ‘face’ idioms

Face, Communication and Social Interaction - Francesca Bargiela-Chiappini

Margaret Ukosakul
Payap University

Description

In this paper, I will first present the concept of ‘face’ according to Thai culture. I will then describe the relationship of ‘face’ to shame in the Thai context. I will then discuss how politeness involves maintaining one’s ‘face’. It is necessary to view politeness within a framework of social interaction. Ide (1989: 225) noted that linguistic politeness is realised through the use of intentional strategies that allow one’s message to be favourably received by the addressee and also through the choice of expressions that conform to the norms of speech appropriate to the situation. Norms for social politeness, as well as the underlying value and belief systems, vary across cultures. Therefore, I will discuss some key themes and politeness strategies the Thai use in their social interaction. Finally, this paper will conclude with a discussion of the conceptual framework of shame.

Notify A Colleague

Citation

Ukosakul, Margaret. 15. Significance of ‘face’ and politeness in social interaction as revealed through Thai ‘face’ idioms. Face, Communication and Social Interaction. Equinox eBooks Publishing, United Kingdom. p. 289 - 305 May 2009. ISBN 9781845539139. https://www.equinoxpub.com/home/view-chapter/?id=19079. Date accessed: 28 Mar 2024 doi: 10.1558/equinox.19079. May 2009

Dublin Core Metadata