From Language to Multimodality - New Developments in the Study of Ideational Meaning - Carys Jones

From Language to Multimodality - New Developments in the Study of Ideational Meaning - Carys Jones

16 Decoding meaning in political cartoons

From Language to Multimodality - New Developments in the Study of Ideational Meaning - Carys Jones

Maria J. Pinar Sanz
Castilla-La Mancha University

Description

This chapter focuses on decoding the meanings transmitted in the cartoons. It aims to show how representational meanings can be encoded in various semiotic modes, in this case the verbal and the visual, and how the representational meanings in the cartoons are interrelated with the representational meanings encoded in the billboards that appeared during the campaign. It will be argued that the decoding of the cartoons relies, among other aspects, on knowledge of the meaning encoded in the corresponding billboard.

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Citation

Pinar Sanz, Maria. 16 Decoding meaning in political cartoons. From Language to Multimodality - New Developments in the Study of Ideational Meaning. Equinox eBooks Publishing, United Kingdom. p. 313 - 334 Dec 2008. ISBN 9781845539115. https://www.equinoxpub.com/home/view-chapter/?id=21995. Date accessed: 15 May 2021 doi: 10.1558/equinox.21995. Dec 2008

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