Multimodal Transcription and Text Analysis - A Multimodal Toolkit and Coursebook Foreword by Jay Lemke - Anthony Baldry

Multimodal Transcription and Text Analysis - A Multimodal Toolkit and Coursebook Foreword by Jay Lemke - Anthony Baldry

Introduction: Multimodal texts and genres

Multimodal Transcription and Text Analysis - A Multimodal Toolkit and Coursebook Foreword by Jay Lemke - Anthony Baldry

Anthony Baldry [+-]
University of Messina
Anthony Baldry was formerly Full Professor in English Language and Translation, Faculty of Political Sciences, University of Messina.
Paul J. Thibault [+-]
University of Agder
Paul J. Thibault is professor in linguistics and communication studies in the Faculty of Humanities and Education, University of Agder, Kristiansand, Norway. He also currently holds the posts of Honorary Professor in the School of Foreign Languages and Literatures at Beijing Normal University and Honorary Associate Professor in the Faculty of Education, University of Hong Kong. He has held full-time appointments in the University of Hong Kong (2009-2012), Lingnan University, Hong Kong (2002), the University of Venice (1994-2005), the University of Padua (1992-1994), the University of Bologna (1984-1986, 1990-1992), and the University of Sydney (1986-1988), and Murdoch University (1982-1983). He completed his Ph.D., which was supervised by Professor M. A. K. Halliday and Professor Roger Fowler, at the University of Sydney in 1985. He is the recipient of various honours and awards, including, most recently, a University of Cambridge/University of Hong Kong Doris Zimmern research fellowship at Hughes Hall, University of Cambridge (2011) and in September 2012 he was appointed Associate Editor of Language Sciences. He was a member of the international Organizing Committee of the 1st International Conference on Interactivity, Language and Cognition (CILC2012) held at the University of Southern Denmark, Odense campus, 12th-14th September 2012. He is co-editor (with Anthony Baldry) of the book series English Linguistics and ELT, published by Equinox, London. His research interests include: distributed language and cognition, discourse analysis, functional grammar and semantics, educational linguistics, language development, multimodality and multimodal corpora, social theory, the bodily basis of cognition and semiosis, narrative theory, and philosophy of mind. His published books include: Social Semiotics as Praxis (Minnesota, 1991), Re-reading Saussure (Routledge, 1997), Discussing Conversation Analysis: The work of Emanuel A. Schegloff (ed., Benjamins, 2003), Language and Interaction: Discussions with John J. Gumperz (ed., Benjamins, 2003), Brain, Mind, and the Signifying Body: An ecosocial semiotic theory (Continuum, 2004), Agency and Consciousness in Discourse: Self-other dynamics as a complex system (Continuum, 2004), Multimodal Transcription and Multimodal Text Analysis (with Anthony Baldry) (Equinox, 2006) together with articles and book chapters. He is currently working on two new book-length projects: (1) Language, Body, World: A critical rereading of Hjelmslev; and (2) Distributed Language: The extended human ecology.

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In this chapter, we begin our journey by looking at the ways in which resources typically combine to make meaning, characterising, in particular what we term the resource integration principle (Inset 3, pp. 18-19), which lies at the heart of multimodality. We do this mainly in relation to cluster analysis (Inset 5, p. 31) and phasal analysis (Inset 7 , p. 47). In particular, this will help us understand the relationship between individual multimodal texts and multimodal genres, or to put the matter in slightly different terms between instance and type (see Inset 13 , pp. 172-173). In this respect it is appropriate, as our very first step, to examine the relationship between text and society in terms of the links between context of situation and context of culture (Inset 1, p. 2) and text (Inset 2 , p. 3), a step which will help us subsequently to characterise the relevance of metafunctions (Inset 4, pp. 22-23) and primary and secondary genres (Inset 6, p. 43) in our approach to multimodal text analysis and transcription. 1.0 Introduction 1.1 Multimodal texts and the resource integration principle 1.1.1 Resource integration and the transcription of printed cartoons 1.1.2 Multimodal transcription of cartoon narratives and the question of the metafunctions 1.1.3 Sources of meaning in multimodal texts 1.2 Cluster analysis and the transcription of static multimodal texts 1.2.1 Multimodal transcription and questions of genre 1.3 Textual properties of short printed cartoons 1.4 Printed advertisements and their exemplification of the metafunctions 1.4.1 Metafunctions in relation to genre 1.5 Web pages and their transcription 1.6 Film texts and their transcription 1.6.1 The soundtrack 1.7 Conclusion

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Citation

Baldry, Anthony; Thibault, Paul J.. Introduction: Multimodal texts and genres. Multimodal Transcription and Text Analysis - A Multimodal Toolkit and Coursebook Foreword by Jay Lemke. Equinox eBooks Publishing, United Kingdom. p. 1-56 Feb 2006. ISBN 9781904768074. https://www.equinoxpub.com/home/view-chapter/?id=24007. Date accessed: 28 Mar 2024 doi: 10.1558/equinox.24007. Feb 2006

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