Elements of Music Management - Sally Gross

Elements of Music Management - Sally Gross

What is Music Management?

Elements of Music Management - Sally Gross

Sarah Davis
University of Westminster
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George Musgrave [+-]
Cambridge University
George Musgrave (aka Context) has a PhD in Politics from the ESRC Centre for Competition Policy based at the University of East Anglia, an MA in Politics, Philosophy and Economics from UEA, and a BA in Social and Political Sciences from the University of Cambridge where he is a Titular Scholar. His ESRC funded research has been presented both nationally on platforms such as BBC Radio 1Xtra's 'Generation Next', as well to academic audiences including IASPM, the Public Administration Committee, and CREATe.He is also an artist and songwriter signed to EMI/Sony/ATV, referred to by BBC Radio 1Xtra's MistaJam as 'Middle England's Poet Laureate'. He has worked with Mike Skinner of The Streets, was the first ever unsigned artist to be placed on the MTV Brand New list in 2012, and has been playlisted on BBC Radio 1. He performs regularly at events such Wireless Festival, and Reading/Leeds Festival, and has been supported by the Huffington Post, SB.TV, The Independent and more.


This chapter will argue that the role of the professional music manager, as the classic intermediary between the spheres or art and commerce has been severely challenged on and from all fronts in the new music economy. From the best friend that drives the van, to the family member that lends the band the money to shoot the video, to the exploitive Svengali that has the vision – of all the mythical characters and clichés that inhabit the musical landscape, the role of manager has always been an uncomfortable seat. In this era of economic austerity and DIY music entrepreneurs this chapters will look at how the role of music manager and music industry middle management has been transformed.

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Gross, Sally; Musgrave, George. What is Music Management?. Elements of Music Management. Equinox eBooks Publishing, United Kingdom. Sep 2026. ISBN 9781781794319. https://www.equinoxpub.com/home/view-chapter/?id=24070. Date accessed: 16 Jun 2024 doi: 10.1558/equinox.24070. Sep 2026

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