Systemic Functional Linguistics in the Digital Age - Sheena Gardner

Systemic Functional Linguistics in the Digital Age - Sheena Gardner

2. Digitality and Persuasive Technologies: Towards an SFL Model of New Social Actions and Practices in Digital Settings

Systemic Functional Linguistics in the Digital Age - Sheena Gardner

Sandra Petroni [+-]
University of Rome Tor Vergata
Sandra Petroni is Senior Lecturer at the Department of Humanities of the University of Rome Tor Vergata, Italy, where she teaches on the Languages in the Information Society Degree Course. Her research elds are multimo- dality and specialized discourses, in particular Information and Communi- cation Technology (ICT) discourse.

Description

The aim of this study is to verify if persuasive technologies can be treated not simply as semiotic resources but first and foremost as appraisal resources. The premise is that dealing with digitality does not mean attending to more or less simple tools and instrumentalities but with technologies of signification which are created and designed to establish relationships of signification. They participate in meaning making processes such as an online document, a multimodal text, an interface, a blog, a social network profile, or a wiki page. These digital technologies are aimed at a further development of the text and their designers should conceive of them as meaning potential simply because their users perceive of them as meaning actuality.

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Citation

Petroni, Sandra. 2. Digitality and Persuasive Technologies: Towards an SFL Model of New Social Actions and Practices in Digital Settings. Systemic Functional Linguistics in the Digital Age. Equinox eBooks Publishing, United Kingdom. p. 29-44 Nov 2016. ISBN 9781781792384. https://www.equinoxpub.com/home/view-chapter/?id=26106. Date accessed: 09 Dec 2018 doi: 10.1558/equinox.26106. Nov 2016

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