This volume looks at politeness phenomena in a culture and country that is becoming the most influential in the world. It is the first book to survey politeness variations across different genres in Chinese and fills a gap in both politeness research in general and in Chinese politeness research in particular. Unlike existing studies which treat Chinese politeness phenomena as non-varying this study provides systemic evidence for how linguistic polite behaviour varies across genres in China. These intracultural variations which are investigated in the volume include addressing, backchanneling, identity construction and rapport management which are subject to the influence of genre differences such as formality of occasion, media and channel of communication, presence or absence of interlocutor or third party and role-configurations. The volume offers those who read or write Chinese texts or engage in Chinese conversation an enriched knowledge of how politeness as the most important type of interpersonal meaning is communicated in different genres in that language.