Trailer Trash or Inspired Vocality? Song as Promotion and Aesthetic Object in Cinematic Previews
The Singing Voice in Contemporary Cinema - Diane Hughes
James Deaville [+]
Professor James Deaville is a musicologist specializing in music, composers and musical practices and institutions of the nineteenth and twentieth centuries, having published and spoken about such diverse topics as Franz Liszt, music criticism, television news music, African-American entertainers in turn-of-the century Vienna and “fascist” Nordic composers during the Third Reich. He has published in the Journal of the American Musicological Society, Journal of the Society for American Music, 19th Century Music Review, Echo, Current Musicology, Hamburger Jahrbuch für Musikwissenschaft and Canadian University Music Review (among others).
Agnes Malkinson [+]
Agnes Malkinson is a PhD candidate in Communication and Media Studies at Carleton University, Canada. Her research area focuses on Canadian advertising history, advertising regulation, and audiovisual promotional media. She has previously worked and published in the areas of sound/music in film promotion and television advertising.
This chapter explores singing and songs as heard in film trailers. It positions song in film trailers as being both aesthetically and commercially significant. The uses of singing in trailers are discussed in ways that position the voice as a contributor to the expression and diversity of the trailer landscape.