15. The Verbuňk under the Pressure of World Fame

Cultural Mapping and Musical Diversity - Britta Sweers

Zuzana Jurkova [+-]
Charles University Prague
Zuzana Jurková, studied ethnology and musicology at the Philosophical Faculty of Charles University and at the music conservatory in Brno. She is professor and head of the Institute for Ethnomusicology at the Faculty of Humanities of Charles University, focused mainly on the research of musics of minorities (Voices of the Weak 2009, Sounds from the Margins 2013). She concentrates on Romani music (numerous publications, an Open Society Fund grant in 1996-8), the history of Czech ethnomusicology (Ph.D. 1996, a Fulbright scholarship in Bloomington, USA, 1998) and, in recent years, urban ethnomusicology (Pražské hudební světy 2013; Prague Soundscapes 2014). She has been awarded by numerous international grants, e.g. Fulbright Research Fellowship (Indiana University Bloomington; Ruth Craword Mitchell Fellowship (University of Pittsburgh).


'Cultural mapping' has become a central keyword in the UNESCO strategy to protect natural and world cultural heritage, including music traditions. As a tool to increase the awareness of cultural diversity it transforms the concept of intangible cultural heritage to visible items by establishing multi-dimensional profiles of cultures and communities. Cultural mapping has been used as a resource for a variety of purposes as broad as the analysis of conflict points and peace building, adaptation to climate change, sustainability management, as well as heritage debates and management. Music has been playing a significant role in each of these aspects. As this theme has rarely been explored within ethnomusicology, this collection approaches the topic of cultural mapping from four different thematic perspectives: The book starts out with historical and methodological reflections on cultural mapping in ethnomusicology, followed by an exploration on possible relation between nature/ landscape (and definition of such) and music/ sound. How exactly is landscape interrelated with music – and identified (and vice versa)? The second half focuses more specifically on the UNESCO Intangible Cultural Heritage. The articles not only address the broader political framework, but also thematic and geographic case studies of Intangible Cultural Heritage and music, as well as the pro of UNESCO’s endeavours.

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Jurkova, Zuzana. 15. The Verbuňk under the Pressure of World Fame. Cultural Mapping and Musical Diversity. Equinox eBooks Publishing, United Kingdom. Mar 2020. ISBN 9781781797594. https://www.equinoxpub.com/home/view-chapter/?id=35840. Date accessed: 19 Jun 2019 doi: 10.1558/equinox.35840. Mar 2020

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