Platinum Pop, Global Crossroads: 2000 to 2018
Michael Murphy [+]
Dun Laoghaire Institute of Art, Design and Technology, Dublin
Jim Rogers [+]
Dublin City University
This examines the pattern of Irish acts either emigrating or using television talent shows to launch their careers. How has this impacted on the local scene in Ireland? Mary Byrne, Jedward, Kodaline, The Saturday’s Una Healy and One Direction’s Niall Horan were ‘discovered’ by talent shows, while the Script and Imelda May emigrated before they secured. This contrasts with Bell XI who, despite major success at home, were dropped by their London-based label who deemed them to be commercially unviable. Ireland, and notions of ‘Irishness’ continued to be a marketable category overseas. The Celtic Punk genre (The Pogues, Black ’47, Dropkick Murphys, Flogging Molly) and the Celtic Women projects, achieved substantial commercial success, particularly in the US. With Ireland, serving as a global crossroads for pop, we examine how Ireland become a lunch-pad for artists, including David Gray and Rodrigo y Gabriella, who relocated to the country.