The Rosary and the Microphone - Religious Impulse in U2’s Mediated Brand - Nicholas P. Greco
The Irish in America: Nationalism and Politics on Tour
The Rosary and the Microphone - Religious Impulse in U2’s Mediated Brand - Nicholas P. Greco
Nicholas P. Greco [+]
Providence University College, Canada
Nicholas P. Greco is Associate Professor, Communications and Media, Providence University College, Canada. He is the author of David Bowie in Darkness (McFarland, 2015) and “Only if you are Really Interested”: Celebrity, Gender, Desire and the World of Morrissey (McFarland, 2011).
Description
This chapter explores U2’s presentation in concert during the Elevation Tour and after the events of 11 September 2001. The band broadens its identity from being solely Irish to being a world brand, moving from local concerns to global problems. It is during their Elevation Tour that they manifest a sort of global reach. An analysis of U2’s concert film, Elevation 2001: Live in Boston, is central to this chapter.