Analyzing the Media - A Systemic Functional Approach - Martin Kaltenbacher

Analyzing the Media - A Systemic Functional Approach - Martin Kaltenbacher

Acknowledgements

Analyzing the Media - A Systemic Functional Approach - Martin Kaltenbacher

Martin Kaltenbacher [+-]
University of Salzburg
Martin Kaltenbacher is a Postdoctoral Research Fellow in the Department of English and American Studies at the University of Salzburg, Austria. In his research, he applies methods of Systemic Functional Linguistics and corpus linguistics to media discourse, language of tourism and news commentary. He co-edited books on Multimodality (Ventola, E., Charles, C., Kaltenbacher, M. Perspectives on Multimodality, Benjamins) and on Discourse Studies (Gruber, H., Kaltenbacher, M., Muntigl, P. Empirical Approaches to Discourse Analysis, Peter Lang). For the past three years he has been collaborating on a corpus based, international project called Styles of Persuasion in Europe, the aim of which is to explore similarities and differences in newspaper commentary across more than 200 European newspapers from 13 different European countries.
Hartmut Stöckl [+-]
University of Salzburg
Hartmut Stöckl is full professor of English and Applied Linguistics at Salzburg University. His main research areas are in semiotics, text linguistics/stylistics, pragmatics and multimodal/visual communication. A recurrent theme surfacing in most of his work is a concern with a functional-linguistic theory of the multimodal text and effective analytical methods for uncovering its structures and styles. He is particularly interested in the linkage of language and image in modern media, typography and an aesthetic appreciation of advertising. His latest (co-)edited volumes are Bildlinguistik (2011, Erich Schmidt), Medientheorien und Multimodalität (2011, Herbert von Halem), and Werbung – Keine Kunst!? (2012, Winter). He is the co-editor of the Handbook Language in Multimodal Contexts (2016, de Gruyter) in the 21-volume series Sprachwissen.

Description

Analyzing the Media provides original studies from established scholars in the field of SFL and/or multimodality as well as from young scholars who have already delivered remarkable contributions to the discipline. The volume starts with an introduction to media studies from an SFL perspective. The first chapters explore different functional approaches to analyzing journalistic genres (e.g., reports, editorials, letters to the editor, popular science features) with a clear emphasis on the examination of linguistic/semiotic textures, which are studied in terms of a range of aspects such as generic, thematic and rhetorical structures, the distribution and function of pronouns and of and-parentheticals, engagement, projection and the packaging of voices, modality and authorial voice, etc. Two chapters focus on the lexico-grammatical and functional changes that affect journalistic texts when they are translated for re-publication in a different news culture or adapted for use in the second language classroom. Other papers discuss how the new social media have led to new emerging linguistic practices as in internet forums, how specific multimodal textures, such as smell, can be co-deployed with other meaning making resources (verbal, visual, spatial) to create specific effects for particular situations, e.g., in open-house viewing events, and how Cultural Historical Activity Theory, an action oriented theory that does not integrate a model of social semiosis, can be fruitfully combined with SFL theory to explore hitherto unbeaten paths in human-computer interaction.

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Citation

Kaltenbacher, Martin; Stöckl, Hartmut. Acknowledgements. Analyzing the Media - A Systemic Functional Approach. Equinox eBooks Publishing, United Kingdom. p. vii Sep 2019. ISBN 9781781796269. https://www.equinoxpub.com/home/view-chapter/?id=39539. Date accessed: 13 Jul 2020 doi: 10.1558/equinox.39539. Sep 2019

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