Analyzing the Media - A Systemic Functional Approach - Martin Kaltenbacher

Analyzing the Media - A Systemic Functional Approach - Martin Kaltenbacher

Author Index

Analyzing the Media - A Systemic Functional Approach - Martin Kaltenbacher

Martin Kaltenbacher [+-]
University of Salzburg
Martin Kaltenbacher is a Postdoctoral Research Fellow in the Department of English and American Studies at the University of Salzburg, Austria. In his research, he applies methods of Systemic Functional Linguistics and corpus linguistics to media discourse, language of tourism and news commentary. He co-edited books on Multimodality (Ventola, E., Charles, C., Kaltenbacher, M. Perspectives on Multimodality, Benjamins) and on Discourse Studies (Gruber, H., Kaltenbacher, M., Muntigl, P. Empirical Approaches to Discourse Analysis, Peter Lang). For the past three years he has been collaborating on a corpus based, international project called Styles of Persuasion in Europe, the aim of which is to explore similarities and differences in newspaper commentary across more than 200 European newspapers from 13 different European countries.


Analyzing the Media provides original studies from established scholars in the field of SFL and/or multimodality as well as from young scholars who have already delivered remarkable contributions to the discipline. The volume starts with an introduction to media studies from an SFL perspective. The first chapters explore different functional approaches to analyzing journalistic genres (e.g., reports, editorials, letters to the editor, popular science features) with a clear emphasis on the examination of linguistic/semiotic textures, which are studied in terms of a range of aspects such as generic, thematic and rhetorical structures, the distribution and function of pronouns and of and-parentheticals, engagement, projection and the packaging of voices, modality and authorial voice, etc. Two chapters focus on the lexico-grammatical and functional changes that affect journalistic texts when they are translated for re-publication in a different news culture or adapted for use in the second language classroom. Other papers discuss how the new social media have led to new emerging linguistic practices as in internet forums, how specific multimodal textures, such as smell, can be co-deployed with other meaning making resources (verbal, visual, spatial) to create specific effects for particular situations, e.g., in open-house viewing events, and how Cultural Historical Activity Theory, an action oriented theory that does not integrate a model of social semiosis, can be fruitfully combined with SFL theory to explore hitherto unbeaten paths in human-computer interaction.

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Kaltenbacher, Martin. Author Index. Analyzing the Media - A Systemic Functional Approach. Equinox eBooks Publishing, United Kingdom. p. 205-298 Sep 2019. ISBN 9781781796269. Date accessed: 28 Jan 2023 doi: 10.1558/equinox.39542. Sep 2019

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