The Rosary and the Microphone - Religious Impulse in U2’s Mediated Brand - Nicholas P. Greco

The Rosary and the Microphone - Religious Impulse in U2’s Mediated Brand - Nicholas P. Greco

Index

The Rosary and the Microphone - Religious Impulse in U2’s Mediated Brand - Nicholas P. Greco

Nicholas P. Greco [+-]
Providence University College, Canada
Nicholas P. Greco is Associate Professor, Communications and Media, Providence University College, Canada. He is the author of David Bowie in Darkness (McFarland, 2015) and “Only if you are Really Interested”: Celebrity, Gender, Desire and the World of Morrissey (McFarland, 2011).

Description

The Rosary and the Microphone explores U2 as a politically engaged band that manifests a particular brand of Christianity through the band’s mediation in a global context and for a global audience. Through the primarily semiotic study of U2’s various mediations, this book maps the band’s strategies for negotiating its place in the world as a global band—and mediated brand—and as a proponent of a kind of cosmopolitanism, or global care. U2’s brand is heavily informed by Bono’s own personal religious formation. This religious viewpoint is expressed in a global concern—a Christian cosmopolitanism—that looks outward and draws others to do the same. The Rosary and the Microphone explores U2 in live performance, through music video and in unique media offering, such as the feature length music video Linear.

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Citation

Greco, Nicholas. Index. The Rosary and the Microphone - Religious Impulse in U2’s Mediated Brand. Equinox eBooks Publishing, United Kingdom. p. 209-214 Oct 2019. ISBN 9781781795552. https://www.equinoxpub.com/home/view-chapter/?id=39851. Date accessed: 25 Sep 2020 doi: 10.1558/equinox.39851. Oct 2019

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