Because YOU'RE an Early Adopter (and I'M NOT): Commodity Fetishism and Identification

Fabricating Authenticity - Jason W.M. Ellsworth

Christopher R. Cotter [+-]
The Open University
Christopher Cotter is Staff Tutor (Lecturer) in Sociology & Religious Studies at The Open University. He is co-founder of The Religious Studies Project, co-editor of After World Religions: Reconstructing Religious Studies (Routledge, 2016) and author of The Critical Study of Non-Religion: Discourse, Identification, Locality (Bloomsbury, 2020).

Description

In this chapter, Cotter reflects on how various elements of boundaries, branding, and consumerism are linked to, establish, and complicate constructions of the “true” and “authentic” self. Touching on commodity fetishism and processes of reification, Cotter critiques the fallacy of consumer choice and his own positionality in the consumer marketplace as an early adopter.

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Citation

Cotter, Christopher. Because YOU'RE an Early Adopter (and I'M NOT): Commodity Fetishism and Identification. Fabricating Authenticity. Equinox eBooks Publishing, United Kingdom. p. Aug 2024. ISBN 9781800501454. https://www.equinoxpub.com/home/view-chapter/?id=40270. Date accessed: 21 Jul 2024 doi: 10.1558/equinox.40270. Aug 2024

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