Pandemic Music at the Margins: Race, Ethnicity, Gender, and Community Media
Maldito Coronavirus! - Mapping Latin American Musical Responses to the COVID-19 Pandemic - Daniel Margolies
Daniel Margolies [+]
Virginia Wesleyan University
J.A. Strub [+]
University of Texas, Austin
This chapter focuses on the ways in which marginalized communities and DIY archivists are working together to present unique, localized, and underrepresented perspectives on pandemic life through social technology. It highlights how the large volume of música del coronavirus performed in Nahuatl, Quechua, K’iche, Maya, and other native languages serves as an extension of linguistic sovereignty and performed indigeneity as a response to the pandemic. It also considers examples of coronavirus music from the remote Afro-Colombian communities of the Pacific region like El Charco in Nariño province, demonstrating how a distinct matriarchal musical culture has produced unique responses to the pandemic rooted in unique racial and gender identities. This chapter demonstrates the ways in which DIY archivists who operate within these marginalized communities have utilized social technologies to expand access to the global mediasphere and disseminate a subaltern perspective on pandemic culture. It focuses on community-oriented YouTube channels such as Mexico-based GaVBroadcast and Colombia-based El Maguireño and draws from interviews with administrators, content creators, and featured artists to demonstrate how social technology has been used to amplify marginalized voices at a time of global crisis.