Riverdance: Creating Profitable Local Culture
Sounds Irish, Acts Global - Explaining the Success of Ireland's Popular Music Industry - Michael Mary Murphy
Michael Mary Murphy [+]
Dun Laoghaire Institute of Art, Design and Technology, Dublin
Very few cultural products with Riverdance’s profitability were designed and brought to the market by individuals from a country of Ireland’s size. The project was driven by a female entrepreneur who quickly assembled a team in Ireland that was capable of bring the show to international success. While both of Riverdance’s initial principal dancers were from outside of Ireland, most of the team that developed the show were from Ireland.