Thinking Out Loud: The 5Rs of Musicians’ Project and Career Decision Making
The Handbook on Music Business and Creative Industries in Education - Daniel Walzer
Mathew Flynn [+]
University of Liverpool
Mathew Flynn is a lecturer in Music Industry Studies at the University of Liverpool, UK.
Description
Drawing on his survey of 500 UK-based musicians, Mathew Flynn uses grounded theory and research in behavioural economics to propose the 5R Model of Decision-Making: Role, Repertoire, Representation, Reputation, and Remuneration. With little extant scholarship on decision-making for musicians and designed with practitioners and educators in mind, Flynn’s 5R Model allows musicians to apply a visual toolkit of decision-making concepts in smaller, collaborative environments and when working independently. The result is a more comprehensive and visual understanding of how best to navigate an unpredictable music industry in the future.