We all know about hip-hop's urban origins, but how much do we know about hip-hop's reach into more rural regions of the world? Adam de Paor-Evans has provided us with an academic framework with which to do so--part (auto)ethnographic, part critical theory, he weaves an engaging story of bedroom graffiti, pause-button mixtapes and crew rivalries in 1980s provincial Britain. This book show us how far, and how early on, the sounds and materials of hip-hop cultures reached the other side of the Atlantic, and the idiosyncratic nature of those flows in particular. It's a must read for any UK hip-hop fan and for those looking to apply fresh ideas to their own studies of regional hip-hop.
Justin A. Williams, Department of Music, University of Bristol and author of Rhymin and Stealin: Musical Borrowing in Hip-hop

Whilst the story of hip hop's development in the big cities (particularly the U.S.A.) has been widely documented, its growth and osmosis into the fabric of those communities beyond has, until now, been seldom covered. ‘Provincial Headz’ provides a comprehensive study of how rural and other non-urban centres interpreted the culture and made it their own. Through personal accounts and a wealth of source material, Adam de Paor Evans challenges the assumption that hip hop is solely an urban culture, contrasting, comparing and making crucial links between the settings. This book is a breath of fresh air in its approach, and a very welcome addition to the existing literature on hip hop’s development.
Dudley Jaynes (Whirlwind D), writer for Record Collector Magazine and recording artist for B-Line Recordings