The Beatles Book: Marketing and Image-Making
The Beatles and their Audiences - Creativity, Reception, Interpretation - Marcus Collins
Mike Kirkup [+ ]
Newcastle University
Mike Kirkup is an Associate Lecturer at Newcastle University (UK), based in the School of Arts and Cultures, teaching media studies and popular culture. He was Senior Lecturer and Media Studies Programme Leader at Teesside University from 2005 to 2019, and was Education & Programme manager at Tyneside Cinema from 1989 to 2003. His publications include “‘Some Kind of Innocence’: The Beatles Monthly and the Fan Community”, Popular Music History 9.1 (2014), and “Cry Baby Cry” in The Beatles, or the ‘White Album’ (ed. Mark Goodhall; London: Headpress, 2018). He has an MA in Film Studies from Newcastle University and is a Fellow of the Higher Education
Council. His greatest musical moment was sitting in as an emergency piano player for The Quarry Men at the 50th anniversary of John meeting Paul event, at St Peter’s Church Hall, Woolton, in July 2007.
Description
Looks at the significance of the launch of The Beatles Book , a monthly, in 1963 as a marketing and promotion vehicle.