The Beatles Book: Marketing and Image-Making

The Beatles and their Audiences - Creativity, Reception, Interpretation - Marcus Collins

Mike Kirkup [+-]
Teesside University
Senior Lecturer in Media Studies

Description

Looks at the significance of the launch of The Beatles Book , a monthly, in 1963 as a marketing and promotion vehicle.

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Citation

Kirkup, Mike. The Beatles Book: Marketing and Image-Making. The Beatles and their Audiences - Creativity, Reception, Interpretation. Equinox eBooks Publishing, United Kingdom. Mar 2022. ISBN 9781781791967. https://www.equinoxpub.com/home/view-chapter/?id=25043. Date accessed: 21 Sep 2019 doi: 10.1558/equinox.25043. Mar 2022

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