The Power of Language - How Discourse Influences Society Second Edition - Lynne Young

The Power of Language - How Discourse Influences Society Second Edition - Lynne Young

Language in Modern Trends

The Power of Language - How Discourse Influences Society Second Edition - Lynne Young

Lynne Young [+-]
Carleton University, (retired)
Lynne Young recently retired as Associate Professor in the School of Linguistics and Language Study at Carleton University, Ottawa, Canada. She plans to continue her research in Systemic Functional Linguistics and Critical Discourse Analysis as well as in new areas of Discourse Analysis.She is currently working on a second edition of this book with Michael Fitzgerald and Saira Fitzgerald, to be published at the end of 2015.
Michael Fitzgerald [+-]
Michael Fitzgerald has a doctorate in the philosophy of international development from the National University of Singapore, and has worked on development projects in Southeast Asia and East Africa. He is a writing and research consultant and a data analyst.
Saira Fitzgerald [+-]
Saira Fitzgerald is currently pursuing her doctorate in Applied Linguistics and Discourse Studies at Carleton University, Ottawa, Canada. She has worked in educational development in East Africa, Asia, the Middle East and North America.

Description

Chapter 6 explores modern trends in language, trends that both result from and reflect major changes in modern Western societies. The trends are ‘technicalization’, which involves the use of scientific language for social and political policy; ‘conversationalization’, which exhibits and reflects the crossing of boundaries between public and private discursive domains; ‘marketization’, or ‘commodification’, which reflects the degree to which growing consumerism has affected discourse in areas such as education, health or social services not traditionally thought of as commodities; ‘globalization’, which is an economic ideology that incorporates a number of distinctive discursive features to promote itself.

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Citation

Young, Lynne ; Fitzgerald, Michael ; Fitzgerald, Saira . Language in Modern Trends. The Power of Language - How Discourse Influences Society Second Edition. Equinox eBooks Publishing, United Kingdom. p. 174-226 Jan 2018. ISBN 9781781790793. https://www.equinoxpub.com/home/view-chapter/?id=29711. Date accessed: 14 Oct 2019 doi: 10.1558/equinox.29711. Jan 2018

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