Marketing the Authentic Taco

Fabricating Authenticity - Jason W.M. Ellsworth

Jason W.M. Ellsworth [+-]
Dalhousie University
Jason W. M. Ellsworth is a doctoral candidate and sessional Lecturer in the Sociology & Social Anthropology Department at Dalhousie University. Current and past research interests include the study of the Anthropology & Sociology of Religion, Buddhism in North America, Food & Food Movements, Theories of Value, Political Economy, Marketing, Transnationalism, and Orientalism.


Fabricating Authenticity expands on revised posts that originally appeared on the blog for Culture on the Edge — an international research collaborative that analyzes strategies of identification. The newly envisioned main chapters in this volume draw on a variety of sites, topics, and case studies to explore what is at stake in claims of authenticity. Here, authenticity is examined as a socially contested and constructed label that is used to manage and codify a variety of choices in relation to understandings of identity formation. Building on the main chapters, Fabricating Authenticity is a collaborative enterprise that engages fourteen early career scholars to respond, critique, and press further the approaches and arguments put forth by members of Culture on the Edge. Following the format of the earlier volumes in the Working with Culture on the Edge series, the introduction and afterword provide a more substantive, theoretical analysis on the discourse of authenticity. Together with the main chapters and responses, Fabricating Authenticity explores everyday examples that work as productive conversation-starters for those wanting to complicate and examine authenticity claims, thus making this an ideal volume for the introductory classroom and beyond.

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Ellsworth, Jason. Marketing the Authentic Taco. Fabricating Authenticity. Equinox eBooks Publishing, United Kingdom. p. Jun 2022. ISBN 9780000000000. Date accessed: 22 Oct 2020 doi: 10.1558/equinox.40272. Jun 2022

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