Ambient Affiliation

Affiliation and Systemic Functional Linguistics - Negotiating Community - Yaegan Doran

Yaegan Doran [+-]
University of Sydney
Yaegan Doran is a Lecturer in the Department of Linguistics and Research Fellow in the LCT Centre for Knowledge-Building at the University of Sydney. His research focuses on language, semiosis, knowledge and education from the perspectives of Systemic Functional Linguistics and Legitimation Code Theory, spanning the interdisciplinary fields of educational linguistics, multimodality, and language and identity.
J.R. Martin [+-]
University of Sydney
J R Martin is Professor of Linguistics at the University of Sydney. His research interests include systemic theory, functional grammar, discourse semantics, register, genre, multimodality and critical discourse analysis, focussing on English and Tagalog - with special reference to the transdisciplinary fields of educational linguistics and social semiotics.
Michele Zappavigna [+-]
University of New South Wales
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Michele Zappavigna is a Senior Lecturer at the University of New South Wales, Sydney. As a linguist, her primary focus is on exploring the language of microblogging and social media. Her research in this area investigates discursive patterns in social media texts and corpora.


This chapter considers the difficult problem of interpreting how people forge alignments when they are not necessarily directly interacting, a key concern in interpreting online communication, particularly social media communication. It draws on Zappavigna’s recent work on ‘ambient affiliation’ in relation to Twitter and Instagram. The notion of coupling explained in chapter 3 is revisited in order to consider how particular couplings are pitched, promoted and finessed, a communing process referred to as ‘convocation’. The data considered is a corpus of Twitter and Instagram posts tagged #momguilt aimed at coordinating with the kind of discourse analysed in chapters 3 and 4.

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Doran, Yaegan; Martin, J.R. ; Zappavigna, Michele. Ambient Affiliation. Affiliation and Systemic Functional Linguistics - Negotiating Community. Equinox eBooks Publishing, United Kingdom. Oct 2024. ISBN 9780000000000. Date accessed: 28 Nov 2021 doi: 10.1558/equinox.41297. Oct 2024

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