This book represents an innovative and lively bringing together of ideas about culture, linguistic communication and knowledge representation. It addresses questions that are fundamental to our understanding of how humans successfully communicate through language in ever changing contexts. The author uses his mastery of the contributing disciplines of linguistics, semiotics, cultural studies and artificial intelligence to produce an enjoyable and accessible tour through a range of linguistic and cultural insights into ordinary conversation, public signs and artefacts.
Professor John Saeed, Trinity College Dublin